Search engine optimization (SEO) is an important component of any successful website, but do you know your SEO basics as well as you should? Here are top 8 fundamentals that you absolutely need to know about search engine optimization:
Basic #1 - Content is King
engine optimization for beginners always begins with good content. This
basically boils down to making good on what you promise with your
website. Provide the information you claim to provide, supply the goods
or services you advertise, and any good relevant information you believe
will be useful to your website visitors.
Basic #2 - Selecting Relevant Keywords/Phrases
are phrases that a target web visitor is most likely to type into a
search engine when looking for specific products, services, or
information. This means the content provided in your web pages needs to
be seeded with the right keywords. The right balance between
relevance and words with less competition needs to be achieved. The most
relevant keywords may be too competitive with other sites, while less
competitive keywords may not get a large enough number of searches.
Basic #3 - URL Links Need to Be Relevant
Uniform Resource Locator (URL), or website address link of a website
and its subsequent web pages must be as relevant to the content as
possible. For example, a URL of www.feldonsflashlights.com/types/LEDflashlights will be more effective SEO-wise than www.feldonsflashlights.com/folder3/00034.htm
because the former web address spells out what is in the page content,
"LED flashlights." Not only will the former URL be more attractive to
search engines, but may also be easier for users to read and remember.
Basic #4 - Page <Title> Tag Must Match the Content
of the most important and yet overlooked SEO basics is selecting a
relevant title for the title tag of "each" page. It is imperative that
the title be brief enough to fit in a small space but broad enough to
effectively communicate the content of the web page. The title tag is
very important because it tells the search engines what a page is all
about. The title tag information shows up in the most upper-left hand
corner of the computer screen for each page in a web browser.
Basic #5 - Use of the Description Meta Tags
meta tags go hand-in-hand with effective page titles because the
description can be used to catch the attention of a web visitor. A good
description meta tag and a call to action can convince a web visitor to
actually click the link and enter the site. While some SEO experts have
minimized the importance of this tag (because they say it is no longer important to search engines),
the fact is that it is the text your web visitors see when they read
your listing on the search engine results page and could be the one
factor that gets a potential visitor to click or not based on what he
Basic #6 - Use of Heading Tags (<H1><H2><H3>)
a web user lands on a page, he should see a relevant headline with
keywords included that let him know he's in the right place! This is
another one of those SEO basics that many website owners overlook.
Heading tags count towards the visibility of a website on search engines
because the keywords included in these tags tells the search engines
what the page is all about.
Basic #7 - Importance of Image File Names and the Alt Text Value
keyword phrases when naming image files to match the content of a web
page, as well as, using keyword phrases in the "alt" value of an image
tag, adds significant SEO value to a web page when search engines filter
through images on a web page. Rather than naming a file something like,
"picture2.jpg"-a much better file name for a search engine may be
something like, "LED-flashlights-small.jpg" and including the same
phrase as the image tag "alt" value.
This would look something like: alt="Small LED Flashlights"
Basic #8 - Keep Learning...SEO is Always Changing!
like everything else in technology, the Internet is always changing-so
is search engine optimization. This makes it important for anyone with a
business web presence to continue to learn about changes in SEO and
keep their website updated accordingly.
Keeping all these SEO
basics in mind should arm you with the basic foundational knowledge
needed to get you started in search engine optimization for your
The Top 8 SEO Basics You Need to Know
Angeline Plesek is the owner of WebPageMarketingBasics.com...as a web developer and freelance copywriter, she realizes the importance of web page optimization and how it relates to the bottom line for all business owners that have an online presence. It isn't just about how a website looks--there is more to improving conversion rates online.By Angeline Plesek
Like This Post? Share It.