How can you get your site to rank for a number of specific keywords in the search engine? There are generally 2 parts in SEO, on page SEO and off page optimization. On page SEO focuses on the content on your site, including the relevancy of your content, the format and structure of your content. Off Page optimization simply about the numbers and quality of backlinks with specific anchor text to your site. Each backlink represents a vote to your site. Here I just focus on on page SEO since this is the first thing you need to do before you start your off page optimization as it will greatly help you to gain an advantage in the SEO battle field.

On Page SEO
There are hundreds if not thousands of algorithm that Google uses to determine the ranking of your site. Also, Google almost improves and updates its algorithm everyday. This makes it almost impossible to crack the Google algorithm black box. However, there are some critical factors for the on page optimization based on the industry practice and my personal experience, that will help your site to get ranked on the top of search engine result pages.

1. Domain Name
This is considered as a very important on page factor. Your site will be ranked easily if you have your keyword in your domain name. Ideally, you would want an exact match keyword in your domain. For example, if the keyword you would like to rank for is "dog training", you would want your domain to be DogTraining.com. What happen if the domain name is not available? You can try to register.net or.org. If the domain is still not available, consider adding a suffix to it, such as DogTrainingTips.com. Can you add a prefix in front (such as MyDogTraining.com)? Based on my experience, it is better to add suffix (i.e. have your keyword appear first) to have the on page optimization leverage.

2. Keyword in URL
Let's say you have an article or a post about dog training product review. You would want the keyword appear in the URL, such as:
DogTrainingTips.com/Dog-Training-Product-Review
You might notice that some of the page just display an ugly URL such as DogTrainingTips.com/p=561?. Comparing these 2 URL, which one do you think Google will like? Of course the first one as it is more meaningful to have the keyword in the URL than a random number. Remember that Google rank the website based on the relevancy of your content. So, you would want your content to be easily identified by Google.
If you are using WordPress as your blogging platform, you can easily put our keyword in your URL by changing the permalink structure. Just go to your WordPress Dashboard > Settings > Permalinks. Under Common Settings, check "Custom Structure" and put in /%postname%/.
This will make your post name as your URL instead of the?123 ugly link. So, make sure that you put in your keyword such as"Dog-Training-Product-Review" (in this example) as your blog post title.

3. Keyword in the Title, Description and Keyword Meta Tag
The keyword should be placed in the title, description and keyword meta tag.
You should have your keyword placed in those 3 meta tags field and have a compelling title & description in order to attract more click through from the search results. Do not simply stuff lots of keyword into those meta tag field just simply for the SEO purpose as this is considered as keywords spam.
You can use a free WordPress plugin - "All-In-One-SEO Pack" to help you easily set this up without touching the html code. Once you activate the plugin, you can add in the meta title, description and keywords under Posts > Add New
Ideally, the keyword should be placed at the beginning of the Title. If your keyword is "dog training tips", put in "Dog Training Tips - 8 Ways To Train Your Dog" in your title rather than "8 Dog Training Tips To Help You To Train Your Dog".

4. Keyword in HEADING Tags
In HTML, heading tags are used to organize the site's content and structure. There are h1, h2...all the way to h6.
Heading is a great way to be used to organize your content so that it is easy to navigate by the readers. Spend some time to use different headings in your content with your keyword at the beginning of your Heading.

5. Keyword Density
Ideally, you should have a keyword density of 2% to 5%. For example if your blog post is 500 words in total, there should be around 10 to 25 keywords in your blog post. Again, do not simply add keywords into your post so that you achieve the keyword density. Eventually, your post must be read by human, not just for search engine bots.

6. Keyword in the First and Last Sentence
The keyword position does play a role so try to put your keyword in the first and last sentence of your blog post or article.

7. Bold, Italicize and Underline your Keyword
Basically, the rationale behind is to let Google know that the bold, italicized and underlined keyword is the one that you pay attention in your blog post. Hence Google should also target these keyword.

8. Image Should Contain Keyword
How does Google recognize the images you put on your site? They can't read image so they will rely on the description of the image.
The first description is the file name of the image and the 2nd description is the ALT tag. Based on the description, Google will then know the image is related to the keyword you specified.

9. Internal Linking of Your Blog Post
Apart from external backlinks, internal linking does play an important role in on page SEO. This can be achieved by

1. At the bottom of each blog post, include links to related articles within the particular keyword theme.
2. Linking some keywords within the blog post body to your other relevant blog posts.

There is a free WordPress plugin that can assist to put in relevant post at the end of each blog post. You can just download "Yet Another Related Posts Plugin" and start playing around with it.

10. Add NoFollow Tags to Unimportant Links
We have complete control over our website's outbound link. So, do not point a link to a link farm or junk site as this will definitely affect the page ranking badly. Also, Any link point to "About Us" & "Contact Us" page should be no follow as well. This will help to conserve internal link juice. All you do is to add a NoFollow Tag.
Above mentioned are 10 critical factors to effective on page SEO and you can easily apply to your site immediately. However, do bear in mind that the purpose of your content on your site ultimately is read by human. So make sure it is naturally readable while pleasing the search engine.
Now you are familiar with these 10 critical factors for on page SEO, you can go and implement to your website and I am sure you will see ranking improvement to your site.

If you're sick and tired of getting the same old boring advice to help you rank in Google, but yet you have no idea what to do, where to start, etc...then you found the right person. I'll show you how to dominate Google with my powerful SEO strategies. This will be an enjoyable and fun process, gear towards massive action taking.
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